10 Red Flags to Watch Out for When Hiring a Photographer
Hiring the right photographer for your business's photography campaign is crucial to ensuring that you get the high-quality results that will help you connect with your target audience and positively grow your brand’s image. A good photographer is an invaluable asset to any successful business. However, not all photographers are created equal, and it's important to watch out for red flags.
In 2005, I established my photography business, and since then, I have come across numerous horror stories from clients. My aim with this post is to assist companies that may be unfamiliar with identifying warning signals when hiring a photographer by sharing my industry expertise. Thus, I have compiled a list of ten red flags to be mindful of while hiring a photographer.
Lack of Portfolio: If a photographer doesn't have a portfolio or refuses to show you their previous work, it's a red flag. They may not have the experience or expertise to deliver the results you need. Taking a chance on a new photographer is one thing but hiring a photographer that doesn’t have a portfolio is a shot in the dark. You have no reasonable exception on the quality of the deliverables.
Vague Contract or No Contract at all: If a photographer fails to provide a comprehensive contract or agreement, it is often an indication of a potential red flag. It could imply that the photographer may not be a professional or might not fulfill their obligations as agreed upon. In the absence of a proper contract that outlines the scope of work, there is no guarantee that your photographer will follow through on their commitments.
No References or Reviews: The absence of references or reviews from previous clients could imply that the photographer lacks a solid reputation or is not a well-established professional. This may be a red flag. In case of uncertainty, requesting references from past clients and personally contacting them is a recommended approach to evaluate the photographer.
Lack of Communication: If a photographer fails to respond promptly to your messages without a valid reason or communicates unclearly, it could indicate that they might not be organized or capable of meeting your requirements. Communication is a fundamental skill in any business, and the ability to communicate in a clear and timely manner is critical. If a photographer lacks these skills, it is possible that they are new to the business or will not remain in business for long. In either case, it should be considered a red flag.
Pushy or Aggressive Sales Tactics: If a photographer pressures you to sign a contract or buy additional services, it is a warning sign that should not be overlooked. Such conduct may indicate that the photographer is more concerned about their own financial gain rather than your requirements. Moreover, forceful and aggressive sales strategies are often used by fraudulent individuals.
Unprofessional Behavior: If a photographer shows up late to a meeting or seems unprepared, it's a sign that they may not take their work seriously or may not be reliable. Being a professional photographer, I understand the significance of cultivating a loyal clientele. During initial interactions, I strive to showcase my personality and work ethic to potential clients as it offers a great opportunity for me to demonstrate the quality of my services. If your photographer fails to put in the additional effort to promote their skills and character, it could indicate a potential red flag.
Inconsistent Style or Quality: Inconsistencies in style or quality across a photographer's portfolio can be an indication of an absence of a unified vision or a lack of proficiency in producing high-quality results. Some photographers may have diverse portfolios, while others have more defined portfolios. If you are not content with what you see in the photographer's portfolio, do not hesitate to request more sample photographs from them.
Lack of Adaptability: If a photographer seems resistant to your ideas or is unwilling to adapt to your needs, it may be a sign that they're not willing to collaborate or may not be able to deliver the results you need. A photo shoot should a collaboration between your vision and needs combined with a photographer’s skills and experience. If a photographer ignores your vision and needs it’s a red flag.
Unreasonable Pricing: If a photographer's pricing seems too good to be true, it may be a sign that they're cutting corners or may not be delivering the level of quality that you need. In the creative world you do get what you pay for.
Business Credentials: In my location, businesses are required to be registered with the government and obtain a tax number. You may inquire with your photographer if they possess a tax number for their business. Although the absence of a tax number is not necessarily an indication of a red flag, it is worth noting that photographers who have a registered business are more inclined to be dedicated professionals, rather than part-time weekend warriors.
Bonus Tip: It is crucial to trust your instincts. If you do not feel comfortable working with a particular photographer, do not hesitate to interview other photographers until you find someone with whom you click. The photographer with the most impressive portfolio may not necessarily be the best fit for you. Ultimately, you should feel confident about the photographer you select and the work they produce.
In conclusion, hiring the right photographer for your business's photography campaign is crucial to ensuring that you get the results you need to promote your brand. By watching out for these 10 red flags, you can avoid hiring a photographer who may not be reliable, professional, or able to deliver the high-quality results you expect. Remember to look for a photographer who has a strong portfolio, clear communication, and a professional demeanor, and don't be afraid to ask for references or reviews from previous clients. With the right photographer, your business can take its marketing to the next level and achieve success.
